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Facelift surgery has long carried a stigma, exacerbated by the widespread sharing of plastic surgery “fails” on social media, gossip magazines, and celebrity entertainment news outlets. This negative attention has driven a shift towards non-surgical cosmetic procedures, which are now frequently highlighted on TV shows and in women’s magazines. Even Good Morning America features a daily segment showcasing the latest in cosmetic technologies.
According to the American Society for Aesthetic Plastic Surgery, Americans spent over 12 billion dollars on cosmetic enhancements in 2014, with more than 80% of these procedures being nonsurgical. These statistics illustrate the growing popularity, acceptance, and affordability of nonsurgical treatments. Interestingly, the number of procedures for men has increased by 43% over the past five years.
Leading the trend in nonsurgical procedures are facial treatments focused on wrinkle management and skin smoothing, such as:
Additionally, there is a rising demand for treatments addressing pigmentation issues (like IPL or intense pulse light) and for those that tighten and lift the skin on the face (such as Ultherapy, the first and only FDA-approved nonsurgical device to lift the eyebrow, chin, and neck).
New technologies continue to emerge in the field of facial rejuvenation, enhancing existing methods and driving further growth in nonsurgical treatments.
Plastic surgery as we know it dates back several centuries. Gaspare Tagliacozzi (1545-1599), a professor of anatomy and surgery at the University of Bologna, is considered the founding father of plastic surgery. He authored the first textbook on the subject, detailing techniques for reconstructing noses, ears, and lips through skin grafting. The Bologna Anatomy Theatre even features a statue of Tagliacozzi holding a nose, a revered symbol among plastic surgeons.
Perceptions of facelifts are changing. Today, nonsurgical facelifts are becoming as routine as a salon visit for a haircut, styling, and makeup. Unlike traditional surgical facelifts that require anesthesia, a medical facility, and significant recovery time, nonsurgical procedures can be done quickly and conveniently at med spas, such as the Advanced Plastic Surgery Centre in Houston.
Nonsurgical facelifts have followed a trajectory similar to the air travel industry, once a luxury only a few could afford but now accessible to the masses. This shift makes nonsurgical facelifts a viable option for many who seek to enhance their appearance.
The desire to look good is natural, as it can have financial, social, and emotional benefits. Looking your best can play a crucial role in securing a job, boosting confidence in relationships, or making a positive impression on a first date or business meeting.
A nonsurgical facelift is a procedure designed to temporarily refresh, firm, or plump the skin on your face without the need for large incisions, general anesthesia, or an overnight hospital stay. These procedures utilize a combination of minimally invasive and nonsurgical techniques to achieve the desired results.
If you’re over 40, you may notice changes like a loss of facial volume, sagging skin, or age spots. Factors like lifestyle, genetics, skin type, and environment influence how you age. Modern technology allows for targeted treatments to address these issues, making you a good candidate for nonsurgical facelifts.
Consider a nonsurgical facelift if you fall into one of these categories:
Nonsurgical facelifts offer a stress-free approach to looking and feeling rejuvenated for several reasons:
Ultimately, women opt for nonsurgical facelifts because looking and feeling beautiful is a significant aspect of their identity. These procedures offer a safe, effective, and stress-free way to achieve that goal.